The film does have a very odd vibe and really it kind of plays like a long Twilight Zone episode, the film does go the small budget indie route, the film takes it’s time and is in no hurry to get into plot this is very much idea and character based. Morehead and Benson star and direct this film and and there’s no doubt the film is about them, they play brothers we know this cause they argue a lot.
Even though the story and pace seem occasionally rambling, there is actually quite a lot happening in nearly every scene. But it isn’t until after everything is said and done that we think back to a particular ‘throwaway’ moment and suddenly understand its importance.
This film was built once again my marketing, Adam Wingard had finished a film entitled The Woods but when they screened it for the first time the title was revealed as Blair Witch and social media went crazy. It was good marketing and on that level the film carried a buzz. Now Adam Wingard is a horror and genre favorite he made the very good The Guest, the flawed but decent You’re Next but he’s also made Death Note, that was not good and with Blair Witch he has now made two films back to back that were not his original story and I think that matters and it’s something it to think about when you watch Blair Witch. He’s taken over someone else’s franchise if you will.